BEES by Lowe Johannesburg for Tetra Pak

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BEES

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Industry Plastic bags, Containers, Packaging & Wrapping
Media Radio
Market South Africa
Agency Lowe Johannesburg
Executive Creative Director Rui Alves
Creative Director Eoin Welsh
Account Supervisor Claire Duplessis
Production FREQ'NCY
Producer Leanne Oldred
Released August 2010

Credits & Description

Category: Household
Advertiser: TETRA PAK
Product/Service: PACKAGING
Agency: LOWE BULL
Executive Creative Director: Rui Alves
Creative Director: Eoin Welsh
Scriptwriter: Matthew Berge/Christopher Charoux/Heidi Kasselman
Agency Producer: Juliet Curtis
Account Manager: Lucinda Semple
Account Supervisor: Claire Duplessis
Production Company: FREQ'NCY, Johannesburg, SOUTH AFRICA
Producer: Leanne Oldred
Sound Studio: Freq'ncy
Sound Engineer: Dave Harris
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LOWE BULL, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Hospital ambience MVO: I loved bees. So efficient, so pretty. I kept my hives in a beautiful meadow. I planted bee-friendly plants lavender, violets, sunflowers, rosemary. Painted their hives, with lead-free paint of course. Pesticide was a swearword to me. People think bees are just bugs. But you become attached to them, fond of them. And then when you think you know them, something spooks them and they turn on you. Sheesh, you forget how organised they are, and they go for the face you know... now I’m glad they die when they sting you. ANN: Some people have a valid grudge against nature, but what’s your excuse? Buy your milk and juice in Tetra Pak cartons, the packaging with the low carbon-footprint. Tetra Pak, protects what’s good.

Brief Explanation
Tetra Pak packaging, through its unique design and manufacture, has a relatively low carbon-footprint compared to other packaging types. So, you can do your bit for the planet simply by buying your favourite brand of milk or fruit juice in a Tetra Pak carton. It’s so easy, nobody has a valid excuse not to. Except the people in these radio ads, of course.