SAILOR by Lowe Johannesburg for Tetra Pak

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SAILOR

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Industry Household maintenance & pet products
Media Radio
Market South Africa
Agency Lowe Johannesburg
Executive Creative Director Rui Alves
Creative Director Eoin Welsh
Account Supervisor Claire Duplessis
Production FREQ'NCY
Producer Leanne Oldred
Released August 2010

Credits & Description

Category: Household
Advertiser: TETRAPAK
Product/Service: PACKAGING
Agency: LOWE BULL
Executive Creative Director: Rui Alves
Creative Director: Eoin Welsh
Scriptwriter: Matthew Berge/Christopher Charoux/Heidi Kasselman
Agency Producer: Juliet Curtis
Account Manager: Lucinda Semple
Account Supervisor: Claire Duplessis
Production Company: FREQ'NCY, Johannesburg, SOUTH AFRICA
Producer: Leanne Oldred
Sound Studio: Freq'ncy
Sound Engineer: Dave Harris
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LOWE BULL, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Ocean ambience: water lapping, seagulls, etc. MVO: (Coughing) So, day 160 sailing single-handed around the world. So much for breaking that record. How did they do it? Oh yes - wind, glorious wind! But me, not a gust, a breeze, not even a pff from dear ol’ Mother Nature. Lots of water though, muchos splishy splashy, we don’t need no water... (coughing) Ya, hey, I wrote a song... SFX: Strumming guitar MVO: (Singing) Peanut butter, smooth or crunchy Want you for my lunchy Lonely, I am so lonely I need somebody... To bring me the wind! Wow... I am so naked right now. ANN: Some people have a valid grudge against nature, but what’s your excuse? Buy your milk and juice in Tetra Pak cartons, the packaging with the low carbon-footprint. Tetra Pak, protects what’s good.

Brief Explanation
Tetra Pak packaging, through its unique design and manufacture, has a relatively low carbon-footprint compared to other packaging types. So, you can do your bit for the planet simply by buying your favourite brand of milk or fruit juice in a Tetra Pak carton. It’s so easy, nobody has a valid excuse not to. Except the people in these radio ads, of course.