SIGN EVERYWHERE by Net#work BBDO Johannesburg for The Aa

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SIGN EVERYWHERE

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Industry Insurance
Media Radio
Market South Africa
Agency Net#work BBDO Johannesburg
Executive Creative Director Rob Mclennan
Creative Director Graeme Jenner, Donovan Goliath
Account Supervisor Karen Carr
Production FIRST#LEFT
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: INSURANCE POWERED BY THE AA
Product/Service: MOTOR & HOUSEHOLD INSURANCE
Agency: NET#WORK BBDO
Executive Creative Director: Rob McLennan
Creative Director: Graeme Jenner
Scriptwriter: Tim Beckerling/Sean Harrison
Agency Producer: Tanja Rae
Account Manager: Karen Carr
Account Supervisor: Karen Carr
Advertiser's Supervisor: Joy Turnbull
Production Company: FIRST#LEFT, Johannesburg, SOUTH AFRICA
Sound Studio: First#Left
Sound Engineer: David Law
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: NET#WORK BBDO, Johannesburg, SOUTH AFRICA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Ay, so I’ve got your insurance contract here, all you need to do is sign here and here and here and here, and if you could just sign here, sign here for me please, turn over this page and just initial here for me and if you could just attach a copy here of your passport your ID, a photograph of you at the age of three or earlier, and then if you could just sign one more time and then initial here, then don’t worry about this page I’ll sign for you here, and then if you could just go over to the last page and sign one more time then we’ll be all wrapped up, thanks very much.SFX: MusicANN: For motor and home insurance without loads of fine print, rather get Insurance driven by AA. SMS 'TRUST' to 42619 and we’ll call you.SFX: Whistling
Brief Explanation
The AA has been a trusted name in insurance for over 80 years. We were tasked with launching Motor Insurance powered by the AA.