STRANDED by Net#work BBDO Johannesburg for The Aa

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STRANDED

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Industry Insurance
Media Radio
Market South Africa
Agency Net#work BBDO Johannesburg
Executive Creative Director Rob Mclennan
Creative Director Graeme Jenner, Donovan Goliath
Account Supervisor Karen Carr
Production FIRST#LEFT
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: INSURANCE POWERED BY THE AA
Product/Service: MOTOR & HOUSEHOLD INSURANCE
Agency: NET#WORK BBDO
Executive Creative Director: Rob McLennan
Creative Director: Graeme Jenner
Scriptwriter: Tim Beckerling/Sean Harrison
Agency Producer: Caroline Switala
Account Manager: Karen Carr
Account Supervisor: Karen Carr
Advertiser's Supervisor: Joy Turnbull
Production Company: FIRST#LEFT, Johannesburg, SOUTH AFRICA
Sound Studio: First#Left
Sound Engineer: David Law
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: NET#WORK BBDO, Johannesburg, SOUTH AFRICA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: To whoever finds this letter.It’s been so long since I was stranded here, I’ve lost count. I think my mind is starting to play tricks on me. I have befriended a small tennis ball, whom I have named Worsie. I fear time is running out for Worsie and I. If you’re reading this, we are on the corner of William Nicol and Sloane Street.Please, send help.SFX: MusicANN: Get an AA membership included when you get motor and home insurance driven by AA. SMS Trust to 42619, and we’ll call you.SFX: Whistling
Brief Explanation
The AA has been a trusted name in insurance for over 80 years. We were tasked with launching Motor Insurance powered by the AA.