Ad Council Radio Never Give Up (Pop) by Euro Rscg New York

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Never Give Up (Pop)

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Industry Charities, Foundations, Volunteers
Media Radio
Market United States
Agency Euro Rscg New York
Copywriter Alicia Nigara
Account Supervisor Kristin Alfieri
Released May 2012


London International Awards 2012
Radio Music Original - Song Bronze Winner

Credits & Description

Entrant: Euro RSCG New york, New York
The Ad Council/The National Campaign to Prevent Teen and Unplanned Pregnancy - "Never Give Up (Pop)"
Corporate Name of Client: The Ad Council/The National Campaign to Prevent Teen and Unplanned Pregnancy
Radio Station: KUJZ FM
Agency: Euro RSCG New York, New York
Group Account Director: Tamara Goodman
Account Supervisor: Kristin Alfieri
Chief Creative Officer: Lee Garfinkel
Creative Directors: Al Kelly/Sean Carmody
Copywriter: Alicia Nigara
Art Directors: Jon Vall/Andrew Walko/John Clement/ Rocky Pina/Carter Storozynski
Agency Producer: Candice Vernon
Production Company: Euro RSCG New York, New York
Head of Production: Joe Guyt
Music Production Company: Big Foote Music
Music Producer: Brittany Barney
Music Composer: Darren Solomon
Artiste: Leah Siegel
Description of the Project
Unplanned pregnancy isn't just a teen thing. 7 in 10 pregnancies amongst women 18-29 are unplanned. That's because the pill and condoms suck, and pulling out works just fine - until it doesn't! They think, “I'll never get pregnant.” So, they ignore typical PSA scare tactics, and have no interest in the other birth control methods out there. Our job was to drive these 'know it all' ladies to, the first online resource that makes finding the right method easy and cool. We decided to level with them, with a light-hearted, sex-positive message about options. What woman doesn't love options?