Christian Media Network Radio RETRIBUTION by McCann Erickson Johannesburg


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Industry Public Safety, Health & Hygiene
Media Radio
Market South Africa
Agency McCann Erickson Johannesburg
Creative Director John Smeddle, Mike Ellman-Brown
Released October 2004

Credits & Description

Advertising Agency: HERDBUOYS McCANN ERICKSON, SOUTH AFRICA, Johannesburg
Creative Director: Mike Ellman-Brown/John Smeddle
Scriptwriter: John Smeddle
Agency Producer: Susan Razlog
Sound Engineer: John Culverwell

Script in English

VO: There were no warnings. In fact, one second before it happened, the inhabitants of these twin symbols of prosperity were living a life that perhaps couldn't have been better. And then ....hell arrived.

SFX: Blasts, explosions, fire raging.

VO: Near supersonic missiles generating indescribable heat. Thousands of lives extinguished in a blistering instant of retribution. There were no survivors. But the world still echoes to the learnings ...of Sodom and Gomorrah. The Bible. Pick up a copy today.