SATURDAY NIGHT by Oink Ink Radio for TBS (Tokyo Broadcasting System)

SATURDAY NIGHT

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Radio
Market United States
Agency Oink Ink Radio
Director Dan Price
Creative Director Oink Ink Radio
Producer Jim Price
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: TBS
Product/Service: 'THE BILL ENGVALL SHOW' TV PROGRAMME
Agency: OINK INK RADIO
Creative Director: Oink Ink Radio
Scriptwriter: Oink Ink Radio
Agency Producer: Jim Price
Production Company: OINK INK RADIO, New York, USA
Director: Dan Price
Producer: Jim Price
Sound Studio: 38 Studios
Sound Engineer: Adam Charity
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OINK INK RADIO, New York, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music: 'S-A-T-U-R-D-A-Y NIGHT', Bay City Rollers ANN: This is NOT a subliminal message about the Bill Engvall Show on TBS. SFX: S-A-T-U-R-D-A-Y NIGHT ANN: In fact, it’s pretty much the opposite. SFX: S-A-T-U-R-D-A-Y NIGHT ANN: This song, which will repeat in your head for days... SFX: S-A-T-U-R-D-A-Y NIGHT ANN: ...will remind you to watch The Bill Engvall Show on TBS at 8pm on, you guessed it... SFX: S-A-T-U-R-D-A-Y NIGHT ANN: Now this part of the song, while catchy, does not tell you that The Bill Engvall Show is on TBS, nor does it mention that The Bill Engvall Show is a very funny family sitcom for the whole family. In fact, if you listen closely, you won’t hear the name ‘Bill Engvall’ or the TBS network mentioned even once. That would have cost extra. The Bill Engvall Show on TBS. Saturdays at 8. SFX: S-A-T-U-R-D-A-Y NIGHT ANN: Only on TBS. Very funny.

Brief Explanation
The Bill Engvall Show on TBS was moved to Saturday Nights. In order to remind folks about the new night, we licensed the campy, pop tune 'S-a-t-u-r-d-a-y Night' by The Bay City Rollers. There's no way to get that song out of your head and no way a listener could forget the message.