COPI Radio Dad by Clemenger BBDO Adelaide

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Industry Charities, Foundations, Volunteers
Media Radio
Market Australia
Agency Clemenger BBDO Adelaide
Executive Creative Director Karl Fleet, Lachlan Mcpherson
Copywriter Jason Hollamby, Chris Plummer, Tom Opie
Producer Leigh Beissel
Released January 2013

Credits & Description

Category: Public services & utilities
Brand: COPI
Agency: Clemenger BBDO Adelaide
Country: Australia
The Children of Parents with a Mental Illness initiative promotes better mental health outcomes for children of parents with a mental illness. Many parents who experience depression or anxiety worry about whether they should talk with their children about their illness and how much they should say. The Family Focus DVD helps parents start this conversation and has been proven to build the family's (and child's) resilience to developing problems of their own. This radio campaign, developed by Clemenger BBDO Adelaide, raises awareness of the DVD and has resulted in a huge increase in orders. Over 8,000 DVDâs have been ordered through their website in the first week of airplay

Category: Public services & utilities
Client: COPI
Agency: Clemenger BBDO Adelaide
Country: Australia
Executive Creative Director: Karl Fleet
Copywriter: chris Plummer
Copywriter: Tom Opie
Copywriter: Jason Hollamby
Producer: Leigh Beissel
Group Account Director: Erik de Roos.
Sound Design: Matt McKenzie-Smith (Mattrixx Audio).