ANT by BBDO New York for The Economist

ANT

Pin to Collection
Add a note
Industry Magazines
Media Radio
Market United States
Agency BBDO New York
Creative Director James Clunie, Pierre Lipton
Account Supervisor Robin Quill
Production HSR Studios
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: THE ECONOMIST
Product/Service: NEWS MAGAZINE
Agency: BBDO NEW YORK
Creative Director: James Clunie/Pierre Lipton
Scriptwriter: Pierre Lipton
Account Supervisor: Robin Quill
Production Company: HSR STUDIOS, New York, USA
Sound Studio: HSR Studios
Sound Engineer: Henri Perotti
Other Credits: Senior Creative Director: Kara Goodrich; Director of Music/Radio Production: Rani Vaz
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO NEW YORK, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: If you were an ant, you might spend all day walking in random circles... SFX: Office ambience ANN: ...having no idea that you were on a creek bed... SFX: City street ambience ANN: ...or that the creek bed sat in a valley. SFX: Sound of entire city ANN: Or, that the valley sat between two mountains... SFX: National anthems ANN: ...contested by two superorganisms of ants: yours, and a rival species. SFX: Sounds of war ANN: But you are not an ant. And as such, you can read The Economist. Insights about international news, politics, finance, science, culture and the arts, and how they relate to the big picture. The Economist. Get a world view. On news stands, in good bookstores and on Economist.com