HONEYBEE by BBDO New York for The Economist

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HONEYBEE

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Industry Magazines
Media Radio
Market United States
Agency BBDO New York
Creative Director James Clunie, Pierre Lipton
Account Supervisor Robin Quill
Production HSR Studios
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: THE ECONOMIST
Product/Service: NEWS MAGAZINE
Agency: BBDO NEW YORK
Creative Director: James Clunie/Pierre Lipton
Scriptwriter: Pierre Lipton
Account Supervisor: Robin Quill
Production Company: HSR STUDIOS, New York, USA
Sound Studio: HSR Studios
Sound Engineer: Henri Perotti
Other Credits: Senior Creative Director: Kara Goodrich; Director of Music/Radio Production: Rani Vaz
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO NEW YORK, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: If you were a honeybee, you’d spend all day gathering nectar... SFX: Coin dropping ANN: ...buzzing about, looking for more and more.... SFX: Many coins dropping ANN: ...having no idea that you were actually pollinating flowers... SFX: Cash register ANN: ...or that these flowers then spread across your fields... SFX: Construction ANN: ...attracting more bees... SFX: Crowds of people ANN: ...who would then compete with you for the very nectar you craved. SFX: A few coins dropping ANN: But you are not a honeybee. And as such, you can read The Economist. Insights about international news, politics, finance, science, culture and the arts, and how they relate to the big picture. The Economist. Get a world view. On news stands, in good bookstores and on Economist.com