The Irish National Lottery Radio WOMAN by Lg&f


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Industry Lottery & Gambling, Games
Media Radio
Market Belgium
Agency Lg&f
Director Thierry Van Durme
Creative Director Christophe Ghewy, Paul Wauters
Account Supervisor Peter Jongert, Elke Ruys
Released October 2005

Credits & Description

Advertising Agency: LG&F, BELGIUM, Brussels
Creative Director: Christophe Ghewy/Paul Wauters
Scriptwriter: Gregory Ginterdael
Agency Producer: Lies Bronselaer
Account Supervisor: Peter Jongert/Elke Ruys
Advertiser's Supervisor: Alexander Dewispelaere/Marc Frederix/Joke Vermoere
Director: Thierry Van Durme

Script in English
SFX: Music
VO: This year there are 4 films with Brad Pitt, 6 weeks of sales, 52 garbage cans to be taken
outside, 76 spiders that have to be crushed, 130 important gossip magazines, 9 times when he will have to get up at night to check out that noise, and 24 sudden migraines. So let’s become irresistable by giving him a Shoot Cupid Lottery Ticket for Valentine’s day, with a 50’000 euro prize. Shoot Cupid, the most irresistable of all National Lottery scratch&win games.

Script in Orginal Language
SFX: music
VO: Mesdames, en 2005, nous aurons 4 armoires qu’il devra monter, 12 jours où vous aurez vos humeurs ou vos vapours, 6 films avec Brad Pitt, 21 diners avec nos mamans, 6 soirées karaokés où nous rentrerons tard,16 matins où nous lui emprunterons son rasoir et enfin… nous aurons 26 migraines. Alors au moins pour la St Valentin devenons irrésistibles.
Offrons lui tendrement Shoot Cupido, qui peut lui rapporter jusqu’à 50.000€.