|Industry||Charities, Foundations, Volunteers|
|Agency||Ogilvy & Mather Asia Pacific|
|Director||Ralph Van Dijk, Dominic Youdan|
|Creative Director||Eugene Cheon|
|One Show, 2016|
|Radio||Non-Profit - Public Awareness - Single / Public Awareness - Single||Merit|
Credits & Description
Every year 700,000 babies are aborted in Asia, just because they're little girls. In this campaign, powerful writing and expert craft come together to help give these girls a voice.