The Life Foundation Radio Teddy Bear by Ogilvy & Mather Asia Pacific

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Teddy Bear

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Industry Charities, Foundations, Volunteers
Media Radio
Market Asia Pacific
Agency Ogilvy & Mather Asia Pacific
Director Ralph Van Dijk, Dominic Youdan
Creative Director Eugene Cheon
Copywriter Troy Lim
Producer Jessie Williams
Released May 2016


One Show, 2016
Radio Non-Profit - Public Awareness - Single / Public Awareness - Single Merit

Credits & Description

Every year 700,000 babies are aborted in Asia, just because they're little girls. In this campaign, powerful writing and expert craft come together to help give these girls a voice.
Title: Mummy Buy Me a Teddy Bear
Media: Radio
Category: Charities & appeals
Client: The Life Foundation
Agency: Ogilvy & Mather Asia Pacific
Country: Asia Pacific
Director: Ralph van Dijk (Eardrum)
Director: Dominic Youdan (Eardrum)
Creative Director: Eugene Cheon
Copywriter: Troy Lim
Producer: Jessie Williams
Agency Producer: Insyirah Abdullah
Agency Producer: Kit Yee Chow