The Amazing Persona Radio BACK IN 1943 by The Idea Factory

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BACK IN 1943

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Industry Electronic Devices & Home Appliances
Media Radio
Market Canada
Agency The Idea Factory
Director Donna Mccarthy
Account Supervisor Laurie Clouston, Kevin Casey
Released September 2005

Credits & Description

Advertising Agency: THE IDEA FACTORY, CANADA, CANADA
Creative Director: Donna McCarthy
Scriptwriter: Donna McCarthy
Agency Producer: Donna McCarthy
Account Supervisor: Laurie Clouston/Kevin Casey
Director: Donna McCarthy


Script in English

SFX: Organ

MVO: In 1943 it was easy to thrill and delight people.

FVO1: What’s that?

FVO2: It’s called a telephone. Clarance brought it home last night

SFX: Ringing.

FVO1: What’s it doing?

FVO2: It’s ringing.

FVO1: Isn’t that something.

FVO2: No, there’s more. Pick it up. Say hello

FVO1: Hello? It said hello back.

MVO: But nowadays, people aren’t so easily impressed.

FVO3: My new car came with a tracking and navigation system.

FVO4: Do you have any breath mints?

MVO: Well, get ready Sudbury,

SFX: Drum roll

MVO: Because the amazing persona is about to introduce something in home entertainment so
revolutionary, even kids will find it exciting. It’s called The Magic PVR.

ALL: Ahhhhhh

SFX: Music

MVO: And it really is magic. Imagine rewinding live TV. Being able to save and collect your
favourite shows and hockey games, without video tape. You decide what you watch and when you want to watch it.

FVO3: That’s amazing.

FVO4: Yes, it is.

MVO: The Magic PVR from the Amazing Persona.