The National University Centre For Organ Transplantation Radio Donated Voices by Lowe Singapore

Donated Voices

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Industry Blood Donation
Media Radio
Market Singapore
Agency Lowe Singapore
Executive Creative Director Dominic Stallard, Erick Rosa, Fernando Duarte
Designer Caili Goh
Producer Jenna Lange
Released May 2015

Awards

Cannes Lions, 2015
RADIO PRODUCT & SERVICE: FUNDRAISING, DONATIONS & APPEALS SILVER

Credits & Description

CLIENT: The National University Centre For Organ Transplantation
AGENCY: Lowe Singapore 2015
ENTRANT COMPANY: LOWE SINGAPORE
RADIO PRODUCT & SERVICE FUNDRAISING, DONATIONS & APPEALS
Geo: Singapore
Voice Over Artist: Adam Behr ()
Assistant Director: Clarice Lim (The National University Centre For Organ Transplantation)
Senior Account Executive: Elysha Chua (Lowe And Partners)
Executive Creative Director: Erick Rosa (Lowe And Partners Singapore)
Producer: Jenna Lange (TheWorkRoom Audio Post)
Regional Senior Account Manager: Jo Angeles (Lowe And Partners Singapore)
Deceased Voice Artist: Peter Cartwright ()
Deceased Voice Artist: Ronald France ()
Regional President: Rupen Desai (Lowe And Partners Singapore)
Regional Senior Account Manager: Sara Templeman (Lowe And Partners)
Senior Copywriter: Andrew Ho (Lowe And Partners Singapore)
Sound Engineer: Andy Smit (TheWorkRoom Audio Post)
Deceased Voice Artist: Brett Nerwich ()
Designer: Caili Goh (Lowe And Partners Singapore)
Executive Creative Director: Dominic Stallard (Lowe And Partners Singapore)
Group Account Director: Gonzalo Olivera (Lowe And Partners Singapore)
Senior Copywriter: Guy Lewis (Lowe And Partners Singapore)
Deceased Voice Artist: Michael Mayer ()
Deceased Voice Artist: Patrick Mynhardt ()
Sound Engineer: Stephen Webster (TheWorkRoom Audio Post)
The National University Centre for Organ Transplantation (NUCOT) wanted a message to encourage Singaporeans to support organ donation. So we created a message that works just like organ donation:
“Donated Voices” is an appeal to support organ donation that is cut together from old recordings of deceased voice artists. Permission was obtained from the families of the deceased and we searched through 30 hours worth of old recordings to piece it together. It became a simple way to show that through organ donation, you can keep giving once you are gone.