The Nordic Cooperative Building Association (OBOS) Radio 1HR LIFE by DDB Oslo

1HR LIFE

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Industry Banking & Financial Services
Media Radio
Market Norway
Agency DDB Oslo
Director Bjornar Pedersen, Bjornar Pedersen
Account Supervisor Roald Ankerstad
Released October 2005

Credits & Description

Advertising Agency: DDB OSLO, NORWAY
Scriptwriter: Eirik Hovland
Agency Producer: Morten Varhaug
Account Supervisor: Roald Ankerstad
Advertiser's Supervisor: Kari Eliassen
Director: Bjørnar Pedersen
Sound Engineer: Thomas Hukkelberg


Script in English

SFX: quiet background music

VO: If life were an hour long, the average intercourse would take one thousandth-of-a- second

SFX: Gasp (background)

VO: And we would be pregnant for thirty-five seconds.

SFX: Radio sounds (background)

VO: And in sixteen minutes, Elvis would have sold one hundred million records, gained forty
kilos and bought fifty pink Cadilacs.

SFX: Military radio (background)

VO: World War II would have lasted four minutes, and only forty-five minutes ago USA dropped atomic bombs on Hiroshima and Nagasaki. Rome would indeed, have been built in a day.

SFX: Baby crying (background)

VO: And around the same time yesterday a little baby would have been born in Bethlehem. OBOS would have built eighty-thousand homes in Oslo in less than an hour. And as a member you’d have many advantages.

ANN: No matter how fast life changes, we have the homes that fit. Live well. OBOS.


Script in Orginal Language

VO: Hvis livet var en time langt, ville et gjennomsnittlig samleie ville ta et tusendels sekund og vi
ville gått gravide i trettifire sekunder. Elvis ville på seksten minutter ha solgt hundre millioner plater, lagt på seg førti kilo og kjøpt femti rosa Cadillacer. Andre verdenskrig ville vart i fire minutter og for bare tre kvarter siden ville USA sluppet atombomber over Hiroshima og Nagasaki. Roma ville faktisk bli bygget på en dag. Og på samme tid i går ville det ha blitt født et lite barn i Betlehem. OBOS ville ha bygget åtti tusen boliger i Oslo på under en time. Og som medlem ville du som nå hatt mange fordeler. Uansett hvor raskt livet forandrer seg, har OBOS boliger som passer.