The Nordic Cooperative Building Association (OBOS) Radio SHORT LIFE by DDB Oslo

SHORT LIFE

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Industry Banking & Financial Services
Media Radio
Market Norway
Agency DDB Oslo
Director Bjornar Pedersen, Bjornar Pedersen
Account Supervisor Roald Ankerstad
Released October 2005

Credits & Description

Advertising Agency: DDB OSLO, NORWAY
Scriptwriter: Eirik Hovland
Agency Producer: Morten Varhaug
Account Supervisor: Roald Ankerstad
Advertiser's Supervisor: Kari Eliassen
Director: Bjørnar Pedersen
Sound Engineer: Thomas Hukkelberg


Script in English

SFX: Background music

VO: If life were one hour long, we would get our driving license after a quarter of an hour.

SFX: Car noises

VO: Cars would run out of gas after one second, winter tires would have to come off twenty-five
seconds after we put them on.

SFX: Tyre iron dropping

VO: For a chicken,

SFX: Chicken cheeping

VO: It would take seven seconds from poking its head out of the shell to lying pre-marinated in
the freezer counter.

SFX: Till noises

VO: A package of pork chops would only a second earlier have been a content pig with entirely
different plans.

SFX: Pig noise

VO: The national anthem would be half one-thousandth-of–a-second long,

SFX: National anthem plays

VO: And the royal family would be back waving on the palace balcony on Constitution Day every forty-five seconds.

SFX: Parade sounds

VO: OBOS would have built 80 000 homes in an hour which would double in value every quarter of an hour. And if you wanted to sell your home an OBOS-broker would handled it in only a couple of seconds.

ANN: No matter how fast life changes, we have the homes that fit. Live well. OBOS.



Script in Orginal Language

VO: Hvis livet var en time langt, ville vi fått lappen et kvarter etter at vi ble født. Biler hadde gått
tomme for bensin etter ett sekund og vi måtte skifte dekk to ganger i minuttet. For en kylling ville det tatt syv sekunder fra den stakk hodet ut av skallet, til den lå ferdig marinert i frysedisken. En pakke koteletter ville bare ett sekund tidligere vært en fornøyd gris med helt andre planer. Og en døgnflue ville vært en tolv-hundredeler-flue. Nasjonalsangen ville vært et halvt tusendel lang og kongefamilien måtte ut på verandaen for å vinke til et nytt 17. mai tog hvert femogførtiende sekund. Og som OBOS-medlem ville du hatt forkjøpsrett på tusenvis av boliger, som hadde doblet seg i verdi hvert kvarter. Uansett hvor raskt livet forandrer seg, har OBOS boliger som passer.