Score Media Radio NEW CANADIANS by Pirate Radio & Television

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NEW CANADIANS

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Canada
Agency Pirate Radio & Television
Director Tom Goudie
Creative Director Paul Giannetta, Sean Barlow, Judy John
Account Supervisor David Kennedy-Cosgrove
Released May 2005

Credits & Description

Advertising Agency: LEO BURNETT CANADA, CANADA, CANADA
Creative Director: Judy John/Paul Giannetta/Sean Barlow
Scriptwriter: Morgan Kurchak/Raul Garcia
Agency Producer: Jacqueline Bellmore
Account Supervisor: David Kennedy
Advertiser's Supervisor: Craig Malanka
Director: Tom Goudie
Sound Engineer: Vlad Nikolic


Script in English

FVO: Here at the Score we’re committed to increasing the number of hardcore sports fans out
there. One way to do this is by encouraging newly arrived immigrants to learn English by
watching the Score 24-7.

MVO1: Did you see Bosh step up last night?

MVO2: He made Garnett his biatch. Do you like my new shoes?

FVO: We increase our fan base. Somebody learns English. Win-win.

MVO1: More Stats. More Stories. More Sports.

FVO: The Score.

MVO1 & MVO2: Home for the hardcore.