BORANGE by McCann Stockholm for The Swedish National Debt Office

BORANGE

Pin to Collection
Add a note
Industry Lottery & Gambling, Banking & Financial Services
Media Radio
Market Sweden
Agency McCann Stockholm
Production Beppo
Producer Per Juhlin, Erland Karling
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: SWEDISH NATIONAL DEBT OFFICE
Product/Service: LOTTERY BONDS
Agency: STORÅKERS McCANN
Scriptwriter: Christian Heinig/Ola von Bahr
Account Manager: Mirja Hjelm
Advertiser's Supervisor: Robert Nygren
Production Company: BEPPO, Stockholm, SWEDEN
Director: Per Juhlin/Erland Karling
Producer: Per Juhlin/Erland Karling
Sound Studio: Beppo
Sound Engineer: Per Juhlin/Erland Karling
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: STORÅKERS McCANN, Stockholm, SWEDEN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hello, hello? BOY: Hey! MVO: Hi, who’s this? BOY: It's Daniel. MVO: Hi Daniel, and where might we find you today? BOY: I’m in Uppsala. MVO: Uppsala, yes. Well Daniel, today’s your lucky day. If you get this question right you can win yourself an LP or cassette! OK, what number do you want? BOY: Number seven, please. MVO: Okay, number seven, here we go. Name three fruits beginning with the letter B. BOY: Banana? MVO: Yep, that’s one, any more? Daniel, we’re looking for three fruits beginning with B, so far you’ve got Banana. BOY: It’s a bit tricky. MVO: I know this is really tough, but can you think of at least one more? BOY: Borange, you old fart! SFX: Music ANN: Do you love to win, but hate to lose? Start saving with Riksgälden premium bonds before 20th October. You can win a million, without losing a penny.

Full script of the ad in the original language
MVO: Hallå, hallå! BOY: Hej! MVO: Hej, vem är det nu? BOY: Jag heter Daniel. MVO: Daniel, okej och var finns du någonstans? BOY: Uppsala. MVO: Uppsala, ja. Då ska du få en fråga av oss nu, så kan du vinna en LP eller ett kassettband förstår du. Vilket nummer tar du? BOY: Nr 7, tack. MVO: 7, okej, ska vi se. Nämn tre frukter som börjar på bokstaven B. BOY: Banan... MVO: Mmm, banan är en. Har du nån mer? Alltså, det gäller tre frukter som börjar på B och du har sagt banan. BOY: Det var svårt. MVO: Ja, jag vet det är jättesvårt det här. Men, du kanske kan en till i alla fall? BOY: Bapelsin då gubbjävel. SFX: Musik ANN: Gillar du att vinna men hatar att förlora? Börja spara i Riksgäldens nya premieobligationer senast den 20:e Oktober. Du kan vinna en miljon och får alltid minst pengarna tillbaka.

Brief Explanation

Ulf Elfving is a famous Swedish radio host. During the 80s he led the kids show ‘Up to Thirteen’. Since then, a myth about the kid who called in to compete only to lose and subsequently freak out on Ulf, has grown so strong that most Swedes believe it to be true. It isn’t, but we contacted Ulf and recorded it for real under our concept ‘like winning but hate losing?’ Now, the myth has grown stronger than ever before.