SECRET PIG by McCann Stockholm for The Swedish National Debt Office

SECRET PIG

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Industry Banking & Financial Services
Media Radio
Market Sweden
Agency McCann Stockholm
Production Sara Haag
Producer Sara Haag, Petra Johansson
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: THE SWEDISH NATIONAL DEBT OFFICE
Product/Service: SAVINGS ACCOUNT
Agency: STORÅKERS McCANN
Scriptwriter: Christian Heinig/Ola Von Bahr
Account Manager: Mirja Hjelm
Advertiser's Supervisor: Robert Nygren
Production Company: SARA HAAG, Stockholm, SWEDEN
Director: Sara Haag/Sara Haag
Producer: Petra Johansson/Sara Haag
Sound Studio: Red Pipe-Studio
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: STORÅKERS McCANN, Stockholm, SWEDEN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing MVO1: (Inaudible) ...speaking. MVO2: Hello, is this the bank in Switzerland? MVO1: Yes... MVO2: I’m calling from Sweden. MVO1: Yes? MVO2: I’m getting a divorce, and my wife will get half of everything. MVO1: Yes? MVO2: But I have a secret pig that my wife does not know about. MVO1: Mmhmm? MVO2: Could I send it to you in Switzerland and you hide it in your bank, and if my wife would call, or maybe my wife’s mother would call, and ask is the pig in your bank, would you say no? MVO1: Ehhh... Your wife does not know about it so I think she would not call a bank over here to, to ask about this question, but... MVO2: ...but you don’t know my wife, she’s, she’s a bitch. SFX: Music ANN: Don't worry about your piggy bank. With Riksgäldsspar you can save safely and with no charges. Find out more at riksgalden.se

Full script of the ad in the original language
SFX: Ringsignal MVO1: (Ohörbart) ...speaking. MVO2: Hello, is this the bank in Switzerland? MVO1: Yes? MVO2: I’m calling from Sweden. MVO1: Yes? MVO2: I’m getting a divorce, and my wife will get half of everything. MVO1: Yes? MVO2: But I have a secret pig that my wife does not know about. MVO1: Mmhmm? MVO2: Could I send it to you in Switzerland and you hide it in your bank, and if my wife would call, or maybe my wife’s mother would call, and ask is the pig in your bank, would you say no? MVO1: Ehhh... Your wife does not know about it so I think she would not call a bank over here to, to ask about this question, but... MVO2: ...but you don’t know my wife, she’s, she’s förjävlig. SFX: Music ANN: Oroa dig inte för din spargris. Med Riksgäldsspar sparar du tryggt och utan avgifter. Läs mer på riksgalden.se