Silenced women by Escala for Themis

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Silenced women

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Industry Public awareness
Media Radio
Market Brazil
Agency Escala
Creative Director Jacques Fernandes
Art Director Cristiano Schmitz
Copywriter Bruno Cisco
Released March 2017

Credits & Description

Category: Public Interest, NGO
Media: Audio
Brand: Themis
Agency: Escala
Geo: Brazil
Advertising Agency: Escala, Porto Alegre, Brazil
Creative Director: Jacques Fernandes
Art Director: Cristiano Schmitz
Copywriter: Bruno Cisco
Published: March 2017
Description: In order to give voice to feminicide victims in Brazil, we silenced the most known brazilian songs with female names on radios. Then, we matched these names with names of real women who were killed by this type of violence. All these stories became radio spots and were aired throughout the radio music broadcast, during the International Women’s Day.