Tillamook Radio CHOCOLATE CHEESE by Fourstories

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CHOCOLATE CHEESE

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Industry Cheese
Media Radio
Market United States
Agency Fourstories
Director Tony Hertz
Creative Director Austin Howe
Account Supervisor John Drake
Released March 2004

Credits & Description

Advertising Agency: FOURSTORIES, USA, Portland
Creative Director: Austin Howe
Scriptwriter: Tony Hertz
Agency Producer: Cathy Curran
Account Supervisor: John Drake
Director: Tony Hertz
Sound Engineer: Andre Jacquemin

Script in English
ANNCR: Deep in the castle Situation Room, the gallant Swiss knights plan their daring quest to eliminate Tillamook Cheese.
SFX: CASTLE INTERIOR - SWORDS CLANGING.
SIR SVEN: Men, I have news that affects our noble crusade. According to intelligence, this supposedly outstanding cheese from er Tilla…
LANCEBIT: Mook.
SVEN: Thank you…
LANCEBIT: Twit!
SVEN: may not be so much of a threat. Look at this parchment.
SFX: HE UNROLLS PARCHMENT.
HANS: What’s that brown stuff?
SVEN: This is a surveillance painting of their cheese done by our undercover agent. Clearly it’s no match for our superb…
LANCEBIT: It’s not cheese
SVEN: Of course it is! Apparently it's...
LANCEBIT: It’s chocolate peanut butter ice-cream.
HANS: Yummy!
SVEN: There’s no such thing as chocolate peanut butter cheese!
SVEN: That’s because it’s ice cream.
HANS: Says here it’s frozen.
LANCEBIT: It usually is.
SVEN: Are you telling me that in addition to cheese they make ice cream!
HANS: In fifteen flavours apparently.
SVEN: Well we’ll have to eliminate the ice cream as well, for the honor of Switzerland!
LANCEBIT: Excellent idea, Sven.
SVEN: Oh, thank you.
HANS: Er..how do we bring it back?
SVEN: Er…I’ll get back to you on that.
ANNCR: And so the Knights rethink their action plan. And all because Tillamook not only has award-winning cheese, but also premium ice cream. Farmer-owned since 1909.
SVEN: Novices
ANNCR: And clearly worth stealing.
Brief Explanation
Tillamook is a regional cheese brand. In the United States, consumers consider Swiss cheese the highest quality obtainable. The concept that Tillamook is so delicious that Switzerland would send "Knights" on a crusade to eliminate it in order to save the honour of their country is the basis for this surreal, humorous radio campaign. Tillamook also makes ice-cream, but the knights are not particularly bright, hence this spot "Chocolate Cheese".