Tim Hortons Radio COFFEE THERAPIST by Enterprise Advertising

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Industry Coffee, Tea, Breakfast Drinks, Retail, Distribution & Rental companies, Fast food outlets & restaurants
Media Radio
Market Canada
Agency Enterprise Advertising
Creative Director Paul Wales
Production Pirate Radio & Television
Director Terry O'reilly
Released May 2004

Credits & Description

Creative Director: Paul Wales
Scriptwriter: Terry O'Reilly/Steve Gardner/Tom Goudie
Agency Producer: Terri Black
Account Supervisor: Taissa Prychodko
Director: Terry O'Reilly
Sound Engineer: Paul Daley

Script in English
Music: Soothing, new-age.
VO: Hi, how are ya? Welcome…I’m Neil…your, uh (sip), coffee therapist…nothing wrong with coffee therapy…it’s all about enhancing your morning…easy there. Tim Hortons, is taking over for the good folks at Bess Eaton, BREATHE …you’re blocking…a lot of commotion surrounding your morning place lately?…a little messy…hammering, renovating…fresh things happening, Tim Hortons is all about freshness, brewing a fresh pot of coffee every twenty minutes, always fresh baked goods, that’s their promise…now, let’s project a few weeks into the future, shall we? Renovations are complete…we’re used to the new signs, same staff, but new uniforms EASY…poly-cotton blend…very breathable and friendly... Oh look, right now for just $1.99 plus tax, they’re offering us a medium coffee and a fruit explosion muffin…RELAX… "explosion" just a word…this baked good harbours no ill-will toward you…as they say at Tim Hortons “A fresh new way to start your day”… let’s let those words wash over us…(sip). Feels good, doesn’t it?
Brief Explanation
Sometimes people have difficulty dealing with change. A therapist can help people adjust. In this spot, listeners are dealing with the change in their regular coffee shop, Bess Eaton, to a new coffee shop, Tim Horton's. Hence, the coffee therapist.
The comedic appeal of this spot is the unsoothing, curt, untheraputic voiceover that contrasts with that of a conventional therapist.