Timberland Radio Words by The Martin Agency Richmond

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Industry Shoes
Media Radio
Market United States
Agency The Martin Agency Richmond
Chief Creative Officer Joe Alexander
Associate Creative Director Jonathan Richman, Alexander Zamiar
Creative Director Trent Patterson
Production Biscuit Filmworks
Released September 2017

Credits & Description

There are a lot of ways that work can be uncomfortable. So, Timberland PRO® is launching their new “Not Uncomfortable” campaign featuring their incredibly comfortable work gear, boots and shoes — gear that can help blue-collar workers at least be physically comfortable. At launch, TV spots featuring a contractor getting caught in a mother-daughter argument, as well as a warehouse worker who grunts when he lifts, along with radio, social and digital display work, will highlight those awkward and uncomfortable work moments.
Media: Radio
Category: Clothing & footwear
Client: Timberland PRO
Agency: The Martin Agency
Production: Biscuit
Country: United States of America
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Creative Director: Trent Patterson
Associate Creative Director: Alexander Zamiar
Associate Creative Director: Jonathan Richman
Executive Content Producer: Pamela Mahan
Associate Content Producer: Coleman Sweeney
Senior Production Business Manager: Kelly Clow
Business Affairs Coordinator: Juanita McInteer
Business Manager: Kim Leonard
Account Director: Michael Henry
Senior Planner: Adalie Reuter
Project Manager: Karen McEwen Gates