|Agency||The Martin Agency Richmond|
|Chief Creative Officer||Joe Alexander|
|Associate Creative Director||Jonathan Richman, Alexander Zamiar|
|Creative Director||Trent Patterson|
Credits & Description
There are a lot of ways that work can be uncomfortable. So, Timberland PRO® is launching their new “Not Uncomfortable” campaign featuring their incredibly comfortable work gear, boots and shoes — gear that can help blue-collar workers at least be physically comfortable. At launch, TV spots featuring a contractor getting caught in a mother-daughter argument, as well as a warehouse worker who grunts when he lifts, along with radio, social and digital display work, will highlight those awkward and uncomfortable work moments.