Tlc Earbuds Radio THAT'S BETTER by Saatchi & Saatchi BrandsRock Cape Town

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Industry Cosmetics & beauty products
Media Radio
Market South Africa
Agency Saatchi & Saatchi BrandsRock Cape Town
Director Slade Gill
Creative Director Conn Bertish
Account Supervisor Graham Cruikshanks
Released April 2005

Credits & Description

Client: Tender Loving Care
Advertising Agency: SAATCHI & SAATCHI, SOUTH AFRICA, Cape Town
Creative Director: Conn Bertish
Scriptwriter: Slade Gill
Agency Producer: Julie Gardiner
Account Supervisor: Graham Cruikshanks
Advertiser's Supervisor: Tamir Lubezky
Director: Slade Gill
Sound Engineer: Arnold Vermaak
Script in English
ANNCR: (muffled, inaudible) Earwax is produced by all of us. It is a common, yet easily treatable cause of deafness and discomfort.
Earwax only causes problems when it builds up. This may be due to over-production of wax in the ear, difficulties in the natural clearance of the wax, like narrow or hairy ear canals, or working in dusty environments.
SFX: The brush and squeak of ear-bud cleaning the ear.
ANNCR: (clear) 100% pure cotton ear buds from Tender Loving Care. Tender Loving Care. Everyone needs it.
Brief Explanation
The first part of this advert is barely audible and very muffled, creating the effect of ears "clogged" up with wax.