BIRDMAN by Saatchi & Saatchi Sydney for Tooheys

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BIRDMAN

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Industry Beers and Ciders
Media Radio
Market Australia
Agency Saatchi & Saatchi Sydney
Executive Creative Director Steve Back, Deputy Creative Director
Creative Director Dave Bowman
Account Supervisor Alex Carr
Production Nylon Studios
Released August 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: LION NATHAN AUSTRALIA
Product/Service: TOOHEYS NEW BEER
Agency: SAATCHI & SAATCHI AUSTRALIA
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Scriptwriter: John McKelvey/James Ross Edwards, Southpaw
Account Manager: James Tracey-Inglis/Brendan Swansborough
Account Supervisor: Alex Carr
Advertiser's Supervisor: Chris Yong
Production Company: NYLON STUDIOS, Sydney, AUSTRALIA
Sound Engineer: Simon Lister
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SAATCHI & SAATCHI AUSTRALIA, Sydney, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Feeding your mate’s pet bird while he’s away... SFX: Squawking MVO: Here, birdy birdy birdy! ANN: ...6 pack of New. It’s a meat-eating bird: 1 case. A highly territorial, aggressive and impatient meat-eating bird: 2 cases. And it has to be fed by hand: 5 cases. Its cage is actually a shed: 10 cases. It thinks you’re after its babies... SFX: Squawking adult and babies ANN: Tooheys New. Official Currency of the Beer Economy.

Brief Explanation
This integrated campaign spawned from an indisputable truth: beer is constantly used as a currency in Australia. When the world economy crapped itself, the Beer Economy boomed. So we made Tooheys New the Official Currency of the Beer Economy.