LISDOONVARNA MATCHMAKING FESTIVAL by J. Walter Thompson London for Tourism Ireland

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LISDOONVARNA MATCHMAKING FESTIVAL

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Industry Transport, travel & tourism
Media Radio
Market United Kingdom
Agency J. Walter Thompson London
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Best Use of Radio as a Medium Silver
Radio Lions Travel, Transport & Tourism Silver

Credits & Description

Type of entry: Product & Service
Category: Travel, Transport & Tourism
Advertiser: TOURISM IRELAND
Product/Service: TOURISM IRELAND
Agency: JWT LONDON, UNITED KINGDOM
Advertiser TOURISM IRELAND
Product TOURISM IRELAND
Entrant JWT LONDON, UNITED KINGDOM
3 of 3 Campaign
Type of Entry: Product & Service
Category: Travel, Transport & Tourism
Title: LISDOONVARNA MATCHMAKING FESTIVAL
Advertiser/Client: TOURISM IRELAND
Product/Service: TOURISM IRELAND
Entrant Company: JWT LONDON, UNITED KINGDOM
DM/Advertising Agency: JWT LONDON, UNITED KINGDOM

Brief Explanation
We took radio listeners on an audio journey around Ireland and allowed them to choose which attractions they wanted to visit by retuning their radios to different stations.