More Genuine, 1 by FCB Johannesburg for Toyota

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More Genuine, 1

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Industry Cars, Repair parts
Media Radio
Market South Africa
Agency FCB Johannesburg
Released March 2014

Awards

The Loeries Awards 2014
RADIO COMMUNICATION RADIO COMMERCIALS Silver

Credits & Description

Award Campaign Silver
Year 2014
Title More Genuine
Agency / Entrant FCB South Africa (PTY) LTD
Brand Toyota South Africa Motors (Pty) Ltd
Product Toyota Genuine Parts
Business sector Automotive
Agency FCB Johannesburg
Agency Art Director Monde Siphamla
Agency Producer Evelyn Bonase
Brand Representative Natasha Eddie
Chief Creative Officer Brett Morris
Creative Director Tian Van Den Heever
Director John Culverwell
Executive Creative Director Jonathan Deeb
Music & Sound Composition John Culverwell
Performance Fiona Rampsay (FVO), Tumisho Masha (Announcer)
Producer John Culverwell
Recording Studio Sonovision
Writer Melusi Mhlungu