Orchestra 2 by DraftFCB Johannesburg for Toyota

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Orchestra 2

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Industry Repair parts
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Brett Morris
Creative Director Grant Sithole
Copywriter Liam Galt
Released May 2013

Awards

One Show 2014
Advertising Radio / Consumer - Campaign Merit Pencil
Advertising Radio Craft / Music and/or Sound Design Merit Pencil

Credits & Description

To demonstrate the point that non-genuine parts may fit in but they don't have the same high standard as genuine Toyota parts, we created an orchestra with one instrument that doesn't perform the same as the others.
Category: Automotive
Client: Toyota
Title Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Agency: DraftFCB Johannesburg
Country: South Africa
Chief Creative Officer: brett morris
Creative Director: Grant Sithole
Executive Creative Director: brett morris
Copywriter: Liam Galt
Agency Producer: Evelyn Bonase