LUCY by DraftFCB Johannesburg for Toyota

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LUCY

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Industry Cars
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director James Cloete
Account Supervisor Mike Di Terlizzi
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: TOYOTA
Product/Service: TOYOTA HILUX
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: James Cloete
Scriptwriter: Jonathan Stilwell/Connie Powys
Agency Producer: Karin Keylock
Account Supervisor: Mike di Terlizzi
Advertiser's Supervisor: Pieter Klerck
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Sound Studio: Sonovision Studios
Sound Engineer: Paul Geddes
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
GIRL: Dear Father Christmas, Mommy says I must write you a letter to ask what I want for Christmas, and if I am very very good then you will give my present to me. I want my daddy to come home for Christmas because he has been away for a long time and I miss him lots. He is a aeroplane flyer in Africa. He sent me a doll called Lucy and I love her but I love my daddy even more. Please bring my daddy for Christmas and make sure he doesn’t get black from the chimney. Thank you. Jane Mathews. ANN: If this moved you in any way, you’re clearly not tough enough for the Toyota Hilux. SFX: Music ANN: With a ladder frame chassis and re-enforced loadbox, it’s built to be Beyond Tough. Lead the Way. SFX: Toyota mnemonic ANN: Toyota.