Toyota Radio Toyota iQ: Four passengers by Saatchi & Saatchi Frankfurt

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Toyota iQ: Four passengers

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Industry Cars
Media Radio
Market Germany
Agency Saatchi & Saatchi Frankfurt
Executive Creative Director Jorg Riommi, Arturo Vittorioso, Daniela Nedelschi
Released June 2012

Credits & Description

Media: Radio
Geo: Germany
Category: Automotive
Agency: Saatchi & Saatchi
Brand: Toyota
The haiku is the world's shortest poetic form. This makes it the perfect medium to advertise the iQ from Toyota, the world's shortest 4-seater. While these haikus are written in the traditional 5-7-5 syllable structure, they mimic the typical mystical haiku style of speech to evoke poetically the advantages and benefits of the iQ.

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Jorg Riommi
Concept / Copywriters: Frank Baumbach, Sandra vom Berg
English adaption: Alice Gnodde
Account: Jens Eberth
Production company: Matthias Heisig / A.R.T. Studios