Toyota Radio Popular Stories Revised by M&C Saatchi Auckland

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Popular Stories Revised

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Industry Repair parts
Media Radio
Market New Zealand
Agency M&C Saatchi Auckland
Chief Creative Officer Toby Talbot
Creative Director Guy Roberts, Corey Chalmers
Copywriter Kim Fraser
Released December 2017

Credits & Description

Media: Radio
Category: Automotive
Client: Toyota New Zealand/ Toyota Genuine Parts
Agency: Saatchi & Saatchi New Zealand
Country: New Zealand
Chief Creative Officer: Toby Talbot
Creative Director: Guy Roberts
Creative Director: Corey Chalmers
Copywriter: Kim Fraser
Chief Executive Officer: Alistair Davis
General Manager UV & Marketing, Executive: Andrew Davis
General Manager Customer Services & Product Planning: Spencer Morris
Manager - Marketing Operations: Susanne Hardy
Team Leader - Marketing Operations: Sonya Coutts
Customer Services Coordinator, Marketing: Katie Moffat (Toyota Genuine Parts)
Social Media Coordinator: Sarah-Kate Sinclair
Media Agency: Starcom
Toyota New Zealand has launched a new campaign via Saatchi & Saatchi New Zealand, illustrating the importance of asking for genuine parts when having vehicles serviced or repaired.
'Beware the Dangers of Almost the Same' is designed to get second-hand Toyota owners to stop and consider what their mechanic is putting in their car in a more memorable way.