BACKWARDS by DraftFCB Johannesburg for Toyota

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BACKWARDS

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Industry Automotive products, services and accessories
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Brett Morris
Creative Director Grant Jacobsen
Account Supervisor Mike Di Terlizzi
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: TOYOTA
Product/Service: TOYOTA PRIUS SELF PARK
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Brett Morris/Grant Jacobsen
Creative Director: Grant Jacobsen
Scriptwriter: Jonathan Stilwell
Agency Producer: Karin Keylock
Account Supervisor: Mike di Terlizzi
Advertiser's Supervisor: Pieter Klerck
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Sound Studio: Sonovision Studios
Sound Engineer: Kitso Moremi
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Park Self introduces proudly Prius Toyota. Own its on parks that car a design we did why? Difficult parking parallel find people. Easy never is backwards parking because. Button a pressing as easy is parking reverse now. Prius Toyota. Itself parks that car the. Soon coming. Way the lead. SFX: Toyota mnemonic ANN: Toyota.