Toyota Radio ROAD RAGE by FCB Johannesburg

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ROAD RAGE

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Industry Cars, Automotive products, services and accessories
Media Radio
Market South Africa
Agency FCB Johannesburg
Director Brett Morris
Account Supervisor Naadira Hutton
Released June 2004

Credits & Description

Advertising Agency: FCB JOHANNESBURG, SOUTH AFRICA, Johannesburg
Creative Director: Brett Morris
Scriptwriter: Brett Morris
Agency Producer: Karin Keylock
Account Supervisor: Naadira Hutton
Advertiser's Supervisor: Claude Jarrard
Director: Brett Morris
Sound Engineer: Paul Baxter


Script in English

SFX: Hospital noises - heart monotor etc.

Tazz guy: So how’s this? Me and my Tazz were victims of road rage the other day. This guy pulled up next to me in the traffic and I smiled at him, which seemed to make him very angry for some reason. “What are you staring at you petrie dish-licking, expired-cheese eating, lunchbox sniffer?” he seemed to say. So I rolled down my window and said: “Isn’t driving fun?” But apparently he disagreed ‘cos he got out of his car and slammed his fist down on my Tazz. Next thing I knew I’m in hospital … waiting for him to regain consciousness. If only he drove a Tazz ‘cos then he’d see that life is more fun in a Tazz. (Pause) Come on drink your lunch, it’ll make you strong.