APPOINTMENT by McCann Warsaw for Traffic Department Of The Warsaw Metropolitan Police

APPOINTMENT

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Industry Traffic safety
Media Radio
Market Poland
Agency McCann Warsaw
Account Supervisor Anna Stawska, Agnieszka Gorska
Production Efektura
Producer Slawomir Sobczyk
Released August 2012

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: WARSAW METROPOLITAN POLICE
Product/Service: MOBILE PHONE USE FOR DRIVERS
Agency: McCANN ERICKSON POLSKA
Scriptwriter: Iza Przepiorska-Kotlinska/Lukasz Kotlinski
Agency Producer: Bartek Buttitta
Account Supervisor: Anna Stawska/Agnieszka Gorska
Production Company: EFEKTURA, Warsaw, POLAND
Producer: Slawomir Sobczyk
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN ERICKSON POLSKA, Warsaw, POLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Car in motion; phone ringing FVO1: Hello? Medic Cel Centre, please hit the truck. FVO2: Good morning, I’d like to register to your gynaecologist. FVO1: Please change to the left lane and hit the truck? FVO2: To Doctor Zieby. FVO1: Please change to the left lane and hit... the truck. Please hit the truck? FVO2: Yes, yes Friday... Friday is fine. FVO1: Please change to the left lane and hit the truck. FVO2: But maybe you have something in the morning? FVO1: Please hit the truck, please hit the truck. SFX: Crash ANN: Don‘t talk and drive. A message by Traffic Police Department.

Full script of the ad in the original language
SFX: Wnetrze jadacego samochodu; Dzwoni telefon FVO1: Centum Medic Cel slucham, prosze uderzyc w tira. FVO2: Halo? chcialam sie zapisac na wizyte do ginekooga. FVO1: Prosze zjechac na lewy pas i uderzyc w tira? FVO2: Do Doktor Zieby. FVO1: Prosze zjechac na lewy pas i uderzyc w... tira. Prosze uderzyc w tira? FVO2: Tak, moze byc piatek. FVO1: Prosze zjechac na lewy pas i uderzyc w tira. FVO2: A nie ma wizyt przed poludniem? FVO1: Prosze uderzyc w tira, prosze uderzyc w tira. SFX: Uderzenie ANN: Prowadzisz. Nie rozmawiaj. Komunikat Wydzialu Ruchu Drogowego Komendy Stolecznej Policji.

Brief Explanation
Poland is the second country in Europe in the ranking of car accident numbers. Talking on the phone while driving is a big problem in Poland and 60 per cent of drivers use a mobile while driving. The campaign should make drivers and phone users aware of the problem: how a phone call can make driving unsafe.