BAD FRIDAY by Grey Melbourne for Transport Accident Commission (TAC)

BAD FRIDAY

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Industry Traffic safety
Media Radio
Market Australia
Agency Grey Melbourne
Director Dylan Stephens
Executive Creative Director Executive C.d. Ant Shannon
Creative Director Nigel Dawson
Producer Phil Webster
Account Supervisor Marisa Jones
Production Risk Sound
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: TRANSPORT ACCIDENT COMMISSION
Product/Service: ROAD SAFETY MESSAGE
Agency: GREY MELBOURNE
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Scriptwriter: Nigel Dawson
Agency Producer: Sandi Gracin
Account Supervisor: Marisa Jones
Advertiser's Supervisor: John Thompson
Production Company: RISK SOUND, Melbourne, AUSTRALIA
Director: Dylan Stephens
Producer: Phil Webster
Sound Studio: Risk Sound
Sound Engineer: Dylan Stephens
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: GREY MELBOURNE, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
I know I looked terrible. Lack of sleep does that, because your body produces heaps more skin cells when you’re asleep. No sleep, no skin repair. Hmm, the things you learn too late. After Elsie came along I was burning the candle at both ends. Poor little love: previous night she’d had a nightmare and we’d been up for hours. Snakes. It must have been that trip to the zoo last week. Then my shift started at seven. I almost put hand cream on my toothbrush that Friday. I was away with the pixies. They talk of sleep debt; mine was more like the national debt. I was a sleep anorexic, starving myself of rest. But on Saturday I’d get a good lie-in, snuggled up to Elsie, buried in her warm Elsie smells. It’s only a short drive home. My eyes glazed over and I missed a turn - whoops, and a red light. But I’d be home soon, and she’d be padding up the hallway to show me the drawing she’d done with Nanna. It’s not such a bad way to die. You’re in a trance for the last couple of seconds. The brain has already said ‘I’m out of here’. The dotted white line - then a pole, I must have passed it a hundred times without noticing it. And now Mummy won’t be there for Elsie’s Easter egg hunt. ANN: A fifteen-minute powernap could save your life.

Brief Explanation
Easter is a time when there are more road crashes caused by fatigue. This commercial went to air on Good Friday.