FATHER'S DAY by Grey Melbourne for Transport Accident Commission (TAC)

FATHER'S DAY

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Industry Traffic safety, Against alcohol
Media Radio
Market Australia
Agency Grey Melbourne
Director Paul Baxter
Executive Creative Director Executive C.d. Ant Shannon
Creative Director Nigel Dawson
Producer Phil Webster
Account Supervisor Claudia Mcinernery
Production Risk Sound
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: TRANSPORT ACCIDENT COMMISSION
Product/Service: ANTI DRINK-DRIVING MESSAGE
Agency: GREY MELBOURNE
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Scriptwriter: Nigel Dawson
Agency Producer: Jess Smith
Account Supervisor: Claudia McInernery
Advertiser's Supervisor: John Thompson
Production Company: RISK SOUND, Melbourne, AUSTRALIA
Director: Paul Baxter
Producer: Phil Webster
Sound Studio: Risk Sound
Sound Engineer: Paul Baxter
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: GREY MELBOURNE, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: This year I'm getting hankies for Father's Day. I know – it's a pretty crap present, but they’re not for him. They’re for me. You try to ignore Father's Day but it's not easy when all you see are adverts for cordless drills and leaf blowers and loud voices saying ‘Make Dad's day’. Ha, if only. Best thing I ever did was a photo of me with Ben as a puppy, that I spent ages putting in a frame with shells around it. Dads keep that sort of stuff forever. Dad, I wanted you to embarrass me on my 21st with sooky stories, like me having a crush on Dean at Primary School. And like how you always used to get narky and go ballistic with me: 'I'm not going to tell you again'. But you always did. Well, that's nothing to how angry I am with you now. Angry, sad, empty and all that... stuff mixed up in one big... blah. Have you got a Dad? Sure you have. Well, stuff buying him presents, just tell him. Tell him how important he is. Tell him, one day, you want to see him hold his first grandkid in his big old ugly hands. Tell him to think about you before he has that extra beer and decides to drive home. ANN: If you drink, then drive, you're a bloody idiot.

Brief Explanation
A daughter reaches through the commercialism of Father's Day to make a plea to all Dads to think about their families before getting into the car after drinking.