MERMAID TAILS by McCann USA for Travel Michigan

Adsarchive » Radio » Travel Michigan » MERMAID TAILS

MERMAID TAILS

Pin to Collection
Add a note
Industry Destinations (Countries & Places)
Media Radio
Market United States
Agency McCann USA
Executive Creative Director Matt Canzano
Creative Director Mark Canavan
Account Supervisor Charlie Metzger
Production Ringside Creative
Released August 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: TRAVEL MICHIGAN
Product/Service: TOURISM
Agency: McCANN MIDWEST
Executive Creative Director: Matt Canzano
Creative Director: Mark Canavan
Scriptwriter: Patrick McHugh
Agency Producer: Stacey Gizinski
Account Manager: Christine Cowan
Account Supervisor: Charlie Metzger
Production Company: RINGSIDE CREATIVE, Oak Park, USA
Sound Studio: Ringside Creative
Sound Engineer: Jay Scott
Music Artist/Title: Rachel Portman
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN MIDWEST, Birmingham, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: Today wasn’t business as usual. Today we made mermaid tails at the shore. Today we didn’t have lunch with the client. Instead, we had a tea party that served only lake water. Today we didn’t wear multiple hats. We didn’t build equity. And we didn’t make budget. Today we wore dune grass wigs. Built castles for ladybugs. And walked hand in hand all along the water’s edge. Today is how summer is meant to be. Where we can run barefoot on golden sands. Swim long and deep in clear waters as blue as the sky. Climb mountains of sand, kingdoms of trees, and tall castles of light. And with the most magnificent freshwater shoreline anywhere, today wasn’t just another day at the beach. Today was Pure Michigan. Your trip begins at Michigan.org