ROAD TRIP by McCann USA for Travel Michigan

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ROAD TRIP

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Industry Destinations (Countries & Places)
Media Radio
Market United States
Agency McCann USA
Executive Creative Director Matt Canzano
Creative Director Mark Canavan
Account Supervisor Charlie Metzger
Production Ringside Creative
Released August 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: TRAVEL MICHIGAN
Product/Service: TOURISM
Agency: McCANN MIDWEST
Executive Creative Director: Matt Canzano
Creative Director: Mark Canavan
Scriptwriter: Steve Landrum
Agency Producer: Stacey Gizinski
Account Manager: Christine Cowan
Account Supervisor: Charlie Metzger
Production Company: RINGSIDE CREATIVE, Oak Park, USA
Sound Studio: Ringside Creative
Sound Engineer: Jay Scott
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN MIDWEST, Birmingham, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: The family road trip. It was the high point of summer. The car packed to the gills, a folded-up road map at the ready, surrounded by enough snacks and drinks to last into next month. Well, let’s go there again. Take a drive away from our schedules and routines. To a sandy beach, a cozy bed and breakfast, or a secluded trailhead. Some place that, right now, is calling our name at the top of its rustic little voice. It’s time to go fishing. To go exploring. To experience firsthand some of Michigan’s small town treasures, miles of shoreline, forests, and endless lakes and trails. Let’s follow our noses and see where we end up. Because adventure is out there, waiting for us at the end of a drive. A drive like we took back in the day. The kind of summer to remember that’s Pure Michigan. Your trip begins at Michigan.org