Media 24 Radio BEND IT by FCB Johannesburg

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BEND IT

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Industry Publishing, streaming & media, Magazines
Media Radio
Market South Africa
Agency FCB Johannesburg
Director Mimi Cooper
Creative Director Ulric Charteris, Brett Morris
Account Supervisor Annelize Stroebel
Released February 2005

Awards

Cannes Lions 2005
Radio Publications & Media Bronze Lion

Credits & Description

Advertising Agency: FCB JOHANNESBURG, SOUTH AFRICA, Johannesburg
Creative Director: Brett Morris/Ulric Charteris
Scriptwriter: Mimi Cooper
Agency Producer: Noleen Burley
Account Supervisor: Annelize Stroebel
Advertiser's Supervisor: Busisiwe Mahlaba
Director: Mimi Cooper
Sound Engineer: Paul Baxter

Script in English
SFX: Soccer stadium noises. Crowd cheering.
Commentator: Blah blah blah blah blah blah blah, blah blah blah...(getting faster and louder) Blah blah blah. Blah blah blah Beckham blah blah blah.
SFX: Crowd goes wild.
Commentator (very excited): David Beckham blah blah blah blah!
FVO: Only what women really want. True Love Magazine on sale now. It’s all a woman needs.