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Industry Publications & media, Magazines
Media Radio
Market South Africa
Agency FCB Johannesburg
Account Supervisor Annelize Stroebel
Creative Director Brett Morris
Director Molefi Thulo, Grant Sithole
Released July 2004

Credits & Description

Advertising Agency: FCB JOHANNESBURG, SOUTH AFRICA, Johannesburg
Creative Director: Brett Morris
Scriptwriter: Molefi Thulo/Grant Sithole
Agency Producer: Karin Keylock
Account Supervisor: Annelize Stroebel
Advertiser's Supervisor: Busisiwe Mahlaba
Director: Molefi Thulo/Grant Sithole
Sound Engineer: Paul Baxter


Script in English

SFX: Soccer commentary on TV. The whistle’s blown.

MV1: The ref’s given it a free kick it’s just outside of the box. I suspect a bit of shirt pulling here. But let’s have a look at the replay.

SFX: Soccer ambience.

MV1: Aah look at that! Definitely pulls that shirt right up... let’s have another look. Maybe super slow mode can tell us a bit more.

SFX: Soccer ambience.

MV1: Yeah, there it is.

SFX: Soccer ambience.

MV1: And it’s also perfectly clear here from our offside camera here, maybe have another look just to be absolutely certain...

FVO: Women in sport. Find out how they struggle to be taken seriously in the latest issue of True Love Magazine. On sale now – it’s all a woman needs.

The Radio ad titled PULL was done by FCB Johannesburg advertising agency for product: True Love Magazine (brand: Media 24) in South Africa. It was released in Jul 2004.