Media 24 Radio THE ASSAULT by FCB Johannesburg

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Industry Publishing, streaming & media, Magazines
Media Radio
Market South Africa
Agency FCB Johannesburg
Director Catherine Thomson
Creative Director Brett Morris
Account Supervisor Annelize Stroebel
Released March 2004

Credits & Description

Advertising Agency: FCB JOHANNESBURG, SOUTH AFRICA, Johannesburg
Creative Director: Brett Morris
Scriptwriter: Catherine Thomson
Agency Producer: Karin Keylock
Account Supervisor: Annelize Stroebel
Advertiser's Supervisor: Busisiwe Mahlaba
Director: Catherine Thomson
Sound Engineer: Paul Baxter

Script in English

[A woman speaks slowly and as if she is in terrible pain. She sounds very weak and her words are slightly muffled as if from behind bandages.]

FVO: When I regained consciousness, I didn’t know where I was. Just that everything hurt like hell. My nose was broken. My chest had been slashed. My legs … they were covered in bruises. And I could hardly open my eyes they were so swollen. The first time I looked at myself in the mirror I just cried and cried. I never thought I could look so… so… beautiful. (laughs nervously)

ANNCR: Women who resort to plastic surgery. Read all about it in the latest issue of True Love Magazine. On Sale Now. It’s all a woman needs.