U.s. Navy Recruiting Command Radio Science Fair Radio PSA by Campbell Ewald Detroit

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Science Fair Radio PSA

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Industry Government & Other Authorities
Media Radio
Market United States
Agency Campbell Ewald Detroit
Creative Director Eric Olis
Production Furlined
Director Douglas Avery
Art Director Alan Majewski
Copywriter Jeff Warner
Producer Kristin Redmond, Ken Kolasny
Editor Louis Lyne
Released May 2013

Credits & Description

Campbell Ewald (CE) has created a new PSA campaign for the US Navy, titled âScience Fair,â that emphasizes the importance of getting younger students more interested in science, technology, engineering and mathematics, or STEM studies.
What if phenomenal careers started at the middle school science fair instead of at the job fair? If being the captain of the robotics team meant just as much on a college application as being captain of the football team? Or if knowing the quadratic formula was every bit as important as knowing the right people? The fact is, the jobs of the future will be heavily geared toward STEM â more opportunities, better pay. And the road to these jobs starts as early as middle school.
In the US, the demand for STEM related jobs is expected to increase over the next decade, adding nearly 1.3 million new jobs in the workforce by 2020. The concern is that there is and will not be enough new graduates in the US to fill these STEM positions. The result is that the US is falling behind the rest of the world in educating young people to fill these essential jobs of the future. This campaign targets middle school students (and influencers of these students), and encourages them to take an interest in STEM related studies today.
Category: Other
Client: U.S. Navy
Agency: Campbell Ewald
Production: Furlined
Country: United States of America
Director: Douglas Avery
Chief Creative Officer: Mark Simon
Creative Director: Eric Olis
Art Director: Alan Majewski
Copywriter: Jeff Warner
Producer: Kristin Redmond
Producer: Ken Kolasny
Executive Producer: Eriks Krumins
Sound Studio: Sonixphere
Sound Design: Greg Allan
DoP: Ken Seng
Editing Company: Hudson Editorial
Agency Producer: Clark Attebury
Editor: Louis Lyne
Music Studio: Sonixphere
Composer: Greg Allan
Account team: Eric Stark
Account team: Curt Tochet
Line Producer: Greg Haggart
Radio Production: Campbell Ewald Content Studio
Engineer: John DâAgostini
Audio Mix: Gold Sound
Mixer: Brian Gold