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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Radio
Market India
Agency McCann Erickson Mumbai
Creative Director Prasoon Joshi
Released October 2005

Credits & Description

Advertising Agency: McCANN ERICKSON INDIA, INDIA, Mumbai
Creative Director: Prasoon Joshi
Scriptwriter: Prasoon Joshi


Script in English

MVO1: (singing) My shadow walks with me. My beloved, you too come with me

MVO2: Stop. Oye. Why’re you singing this song?

MVO1: Who are you?

MVO2: Oye, Whoever I am. I have been listening to your song and it’s irritating me a lot. My head is ringing…you…

MVO1: Sir please understand, I’m singing for myself. I’m singing to please myself…

MVO2: But you’re giving grief to others!

MVO1: What do you mean? What’s your problem?

MVO2: Listen to me. Today you’re singing this song; your shadow is going to walk with
you. Tomorrow you’ll sing that your shadow will walk with me. Am scared by all that, by listening to your song!

MVO1: You’re taking it too seriously.

MVO2: Of course am taking it seriously. From today onwards, your shadow will never ever walk with you!

MVO1: What?

MVO2: You’ll walk alone.

MVO1: ok, ok. I’ll walk alone.

MVO2: so sing.

MVO1: what?

MVO2: That I’ll walk alone. Sing it!

MVO1: I’ll walk alone.

MVO2: Now see, am going till far, last time I could hear it a mile away.

MVO1: I WILL WALK ALONE.

MVO2: without my shadow…

MVO1: WITHOUT MY SHADOW

ANN: If you’re irritated by the tag on your undergarments, anything that tags along will irritate you. Presenting Hanes, tagless undergarments. Hanes. Original tagless comfort.


Script in Orginal Language

MVO1: (singing) O mera saaya chal mere saath Sainya tum bhi aana…

MVO2: Stop! Oye, tu yeh gaana kyun gaa raha hai?

MVO1: Aap kaun hain?

MVO2: O main jo bhi hoon, tera gaana suntan aa raha hoon, pareshaan ho gaya hoon, mere dimaag ki ghantiyan bajne lagi hain yaar! Tu kyun.

MVO1: Dekhiye main apne liye gaana ga raha hoon, swantah-sukhaaya gaa raha hoon.

MVO2: Doosron ko toh tune dukh de diya!

MVO1: Kya matlab…problem kya hai aapki?

MVO2: Oye baat sun, aaj tu yeh gaana ga raha hai…Tere saath tera saaya chalega. Kal tu
kahega woh tera saaya mere saath chalega!

MVO1: Kyun…bhaisaab…

MVO2: O dar baith gaya mere dimaag mein yaar tera gaana sun ke…

MVO1: Gambheerta se le rahe hain aap…

MVO2: O main gambheerta se le raha hoon? Aaj ke baad tera saaya tere saath bilkul nahin
chalega!

MVO1: Achha…

MVO2: Tu akela chalega!

MVO1: Chaliye akela chaloonga.

MVO2: Haan…ga…

MVO1: Kya?

MVO2: Ki main akela chaloonga. O gaa…!

MVO1: Main akela chaloonga!

MVO2: Dekh main jaa raha hoon, door tak jaa raha hoon…ek mile tak toh mereko awaaj aati thi mujhe pehle

MVO1: MAIN AKELA CHALOONGA!

MVO2: Bina saaye ke…

MVO1: MAIN AKELA CHALOONGA! Bina saaye ke!

ANN: If you’re irritated by the tag on your undergarments, anything that tags along will irritate you. Presenting Hanes, tagless undergarments. Hanes. Original tagless comfort.

The Radio ad titled SHADOW was done by McCann Erickson Mumbai advertising agency for Hanes in India. It was released in Oct 2005.