D + A + N IS DAN by J. Walter Thompson Madrid for UNICEF (United Nations International Children’s Emergency Fund)

D + A + N IS DAN

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Industry Colleges, Universities & Education Centers, Charities, Foundations, Volunteers, Human Rights
Media Radio
Market Spain
Agency J. Walter Thompson Madrid
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Fundraising & Appeals Silver

Credits & Description

Type of entry: Product & Service
Category: Fundraising & Appeals
Advertiser: UNICEF
Product/Service: CHILD EDUCATION
Agency: JWT SPAIN Madrid, SPAIN
Advertiser UNICEF
Product CHILD EDUCATION
Entrant JWT SPAIN Madrid, SPAIN
1 of 2 Campaign
Type of Entry: Product & Service
Category: Fundraising & Appeals
Title: D + A + N IS DAN
Advertiser/Client: UNICEF
Product/Service: CHILD EDUCATION
Entrant Company: JWT SPAIN Madrid, SPAIN
DM/Advertising Agency: JWT SPAIN Madrid, SPAIN


Brief Explanation
Unicef radio campaign to highlight the importance of infant education in developing countries. The radio slots show how something so simple as learning to read can mark a before and an after in the life of millions of children