UNICEF (United Nations International Children’s Emergency Fund) Radio IT HURTS BAD by Norlop J. Walter Thompson Ecuador

IT HURTS BAD

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene, Against violence, Human Rights
Media Radio
Market Ecuador
Agency Norlop J. Walter Thompson Ecuador
Director Andrés Gonzáles
Creative Director Rafael Ordonez
Account Supervisor Paulina Donoso
Released August 2005

Credits & Description

Advertising Agency: JWT, ECUADOR, Quito
Creative Director: Rafael Ordoñez
Scriptwriter: Xavier Reyes/Esteban Samaniego
Agency Producer: Osvaldo Baez
Account Supervisor: Paulina Donoso
Director: Andrés Gonzáles


Script in English

CHILD: It hurts bad in my lips. It hurts bad everywhere. His caress hurts bad, when he has gone. Living it is hurting me bad. Dying like this, it is hurting me bad. Even my soul hurts me bad, in my room.

VO: 3 out of 10 minors are sexually abused. What should we do? Look at them, talk to them,
listen to them. Open your eyes Unicef.


Script in Orginal Language

NIÑO: Como dueles en los labios. Como duele en todos lados. Como duelen sus caricias, cuando ya se ha ido. Como duele estar viviendo. Como duele estar muriendo así. Como me duele hasta el alma en mi habitación.

VO: 3 de cada 10 menores de edad son abusados sexualmente. ¿Qué hacer? Obsérvale, háblale, escúchale. Abre los ojos. Un mensaje de Unicef


Brief Explanation

This is an extract of a popular song from a Mexican band called Maná. The song it's a romantic one that talks about love. In this case it is sung by a child, situation that seems to be nice, but it is shocking when you discover that the kid is dedicating the song to his abuser.