Autism NZ Radio Einstein by DDB Auckland

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Industry Public awareness
Media Radio
Market New Zealand
Agency DDB Auckland
Chief Creative Officer Damon Stapleton
Executive Creative Director Shane Bradnick
Creative Director Brett Colliver, Mike Felix
Art Director Sarsha Drakeford
Copywriter Geordie Wilson
Released October 2016


Cannes Lions 2017
Radio Radio & Audio: Charities & Non-profit Bronze Lion Campaign

Credits & Description

Title: Einstein
Agency: Ddb Group New Zealand
Brand: Autism New Zealand
Country: New Zealand
Entrant Company: Ddb Group New Zealand, Auckland
Advertising Agency: Ddb Group New Zealand, Auckland
Media Agency: Omd New Zealand , Auckland
Production Company: Ddb Group New Zealand, Auckland
Additional Company: Autism New Zealand, Wellington
Chief Creative Officer: Damon Stapleton (Ddb Group New Zealand)
Executive Creative Director: Shane Bradnick (Ddb Group New Zealand)
Executive Producer: Judy Thompson (Ddb Group New Zealand)
Creative Director: Mike Felix (Ddb Group New Zealand)
Creative Director: Brett Colliver (Ddb Group New Zealand)
Lead Business Partner: Nikki Mckelvie (Ddb Group New Zealand)
Agency Producer: Alva Casey (Ddb Group New Zealand)
Sound Engineer: Dan Partington (Ddb Group New Zealand)
Business Manager: Bella Mcdonald (Ddb Group New Zealand)
Art Director: Sarsha Drakeford (Ddb Group New Zealand)
Copywriter: Geordie Wilson (Ddb Group New Zealand)
Chief Executive: Dane Dougan (Autism New Zealand)
Chairman: Doug Lloyd (Autism New Zealand)
General Manager: Zac Stephenson (Omd New Zealand)
Against classical music, a narrator describes little known, bizarre habits of Albert Einstein. As he continues he reveals that these quirks enabled Einstein to formulate his Theory of Relativity. Eventually he reveals that while Einstein may have had Autism, his unique traits made his famous work possible. The piece finishes with an appeal to the listener not to doubt people with Autism today, because people with Autism have always shaped history.
Script In English:
MUSICVOICEOVERApart from the hair Albert Einstein looks like a pretty normal dude. But he probably would have been rubbish chat. Granted, someone who contributed so much to human progress deserves a high 5. But Albert was rather uncomfortable with human contact. He often repeated himself, obsessively at times, and he often repeated himself, obsessively at times. And whilst he had a firm grasp on the first unifying theory of relatively, he was relatively dire when it came to banter. You see, we now know that Albert Einstein was probably on the Autistic spectrum. But hey, with the time he saved avoiding bro hugs, high fives and chilling with the lads, Einstein developed the most famous scientific equation you know, well… the only scientific equation you know. So this Autism Awareness Month, remember, before we knew what Autism was, they were shaping history. Let’s not stop them now.Autism NZ. Every step together.
Entry Summary:
Autism is a disability that affects 1 in 80 people worldwide. Autism encompasses a wide spectrum of abilities, causing many people to underestimate the capabilities of people with Autism. Because of this, over 90% of Autistics have difficulty finding employment and often feel discriminated against because of their Autism. We needed to make people realise that the typical habits of Autism, such as extreme focus, obsession and attention to detail can be an advantage.