Mariskal Rock Radio Radio Gps by Akira, Y&R Madrid

Gps

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Spain
Agency Akira
Agency Y&R Madrid
Chief Creative Officer Mauricio Rocha
Creative Director Ricardo Uribe
Art Director David Pascual, Andre Sousa Moreira
Copywriter Miguel Provencio
Released October 2016

Awards

Cannes Lions 2017
Radio Radio & Audio: Media & Publications Gold Lion Campaign

Credits & Description

Title: Gps
Agency: Y&R Madrid
Brand: Mariskal Rock Radio
Country: Spain
Entrant Company: Y&R Madrid
Advertising Agency: Y&R Madrid
Production Company: Hijos Design Music Production, Madrid / Akira Cine , Bogotá
Chief Creative Officer: Mauricio Rocha (Young & Rubicam)
General Creative Director: Martín Ostiglia (Young & Rubicam)
Head Of Art: Jesus Morilla (Young & Rubicam)
Creative Director: Ricardo Uribe (Y&R Madrid)
Art Director: David Pascual (Y&R Madrid)
Art Director: André Sousa Moreira (Y&R Madrid)
Copywriter: Miguel Provencio (Y&R Madrid)
Producer: Javier Calequi (Hijos Design Music Production)
Script In English:
(MUSIC- male vocals, accompanied by a chorus)M:Holly never drove a car with GPS She wanted to cross the great U.S.A. She rented us a car and drove far away. It was a satisfactory experience and she posted on Facebook. She said: “Hey babe, to rent a car with GPS is a fantastic idea” She said: “Hey honey, Renting Cars is on our side” And the clients go… Chorus: GPS GPS GPS IS THE BEST M:RENTINGCARS.COMIs the bestRenting CarsOh yea, sugar honey ANNCR:Advertising has done enough damage to rock music.Mariskal Rock RadioTwelve hours without commercial breaks
Synopsis:
Advertising has done much damage to rock music, its normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well known song to sell a product.our client Mariskal Rock Radio is loyal to music, so they have few commercials playing. For that reason we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.