Mariskal Rock Radio Radio Gps by Akira, Y&R Madrid


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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Spain
Agency Akira
Agency Y&R Madrid
Chief Creative Officer Mauricio Rocha
Creative Director Ricardo Uribe
Art Director David Pascual, Andre Sousa Moreira
Copywriter Miguel Provencio
Released October 2016


Cannes Lions 2017
Radio Radio & Audio: Media & Publications Gold Lion Campaign

Credits & Description

Title: Gps
Agency: Y&R Madrid
Brand: Mariskal Rock Radio
Country: Spain
Entrant Company: Y&R Madrid
Advertising Agency: Y&R Madrid
Production Company: Hijos Design Music Production, Madrid / Akira Cine , Bogotá
Chief Creative Officer: Mauricio Rocha (Young & Rubicam)
General Creative Director: Martín Ostiglia (Young & Rubicam)
Head Of Art: Jesus Morilla (Young & Rubicam)
Creative Director: Ricardo Uribe (Y&R Madrid)
Art Director: David Pascual (Y&R Madrid)
Art Director: André Sousa Moreira (Y&R Madrid)
Copywriter: Miguel Provencio (Y&R Madrid)
Producer: Javier Calequi (Hijos Design Music Production)
Script In English:
(MUSIC- male vocals, accompanied by a chorus)M:Holly never drove a car with GPS She wanted to cross the great U.S.A. She rented us a car and drove far away. It was a satisfactory experience and she posted on Facebook. She said: “Hey babe, to rent a car with GPS is a fantastic idea” She said: “Hey honey, Renting Cars is on our side” And the clients go… Chorus: GPS GPS GPS IS THE BEST M:RENTINGCARS.COMIs the bestRenting CarsOh yea, sugar honey ANNCR:Advertising has done enough damage to rock music.Mariskal Rock RadioTwelve hours without commercial breaks
Advertising has done much damage to rock music, its normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well known song to sell a product.our client Mariskal Rock Radio is loyal to music, so they have few commercials playing. For that reason we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.