Duracell Radio Harry by Grey Johannesburg

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Industry Batteries
Media Radio
Market South Africa
Agency Grey Johannesburg
Chief Creative Officer Fran Luckin
Executive Creative Director Glenn Jeffery
Copywriter Jeff Harvey
Production Fine Tune Studios
Released October 2016


Cannes Lions 2017
Radio Radio & Audio: Miscellaneous Gold Lion Campaign

Credits & Description

Title: Harry
Agency: Grey Africa
Brand: Duracell
Country: South Africa
Entrant Company: Grey Africa, Johannesburg
Advertising Agency: Grey Africa, Johannesburg
Production Company: Fine Tune Studios, Johannesburg
Chief Creative Officer: Fran Luckin (Grey Advertising)
Executive Creative Director: Glenn Jeffery (Grey Advertising)
Copywriter: Jeff Harvey (Grey Advertising)
Production Manager: Astrid Mackenzie (Grey Advertising)
Senior Account Manager: Linda Oompie (Grey Advertising)
Script In English:
(MUSIC: Over-the-top sentimental/nostalgic music)V/O:It was the year the final Harry Potter book appeared. A time before Uber, exploding Kugas and Carpool Karaoke.When you used your cell phone to make phone calls.When Miley was famous for playing Hanna Montana, not twerking.And Tiger was famous for playing the fairway, not the field.It was long before watches counted steps.When Chuck Norris jokes were still funny. Kidding! You don’t stop laughing at Chuck Norris jokes. Chuck Norris jokes stop laughing at you.When DVD stores were easy to find.A time when you swallowed tablets, Blackberries weren’t embarrassing and Caitlyn was still Bruce.Before Pokémon Go had come, and gone.It was the year Rihanna opened her umbrella, ella, ella.It was 2007.Times change. Power doesn’t. Duracell Quantum batteries - guaranteed to last for ten years in storage.
An ironic voice and sad piano take a nostalgic journey back to 2007, highlighting the ten-year duration of Duracell Quantum batteries in storage. This charming and amusing look at past and current trends, events, politicians, celebrities and technology emphasise how much things change in ten years. But the one constant is a Duracell Quantum battery.