Autism NZ Radio Mozart by DDB Auckland

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Industry Public awareness
Media Radio
Market New Zealand
Agency DDB Auckland
Chief Creative Officer Damon Stapleton
Executive Creative Director Shane Bradnick
Creative Director Brett Colliver, Mike Felix
Art Director Sarsha Drakeford
Copywriter Geordie Wilson
Released October 2016


Cannes Lions 2017
Radio Radio & Audio: Charities & Non-profit Bronze Lion Campaign

Credits & Description

Title: Mozart
Agency: Ddb Group New Zealand
Brand: Autism New Zealand
Country: New Zealand
Entrant Company: Ddb Group New Zealand, Auckland
Advertising Agency: Ddb Group New Zealand, Auckland
Media Agency: Omd New Zealand , Auckland
Production Company: Ddb Group New Zealand, Auckland
Additional Company: Autism New Zealand, Wellington
Chief Creative Officer: Damon Stapleton (Ddb Group New Zealand)
Executive Creative Director: Shane Bradnick (Ddb Group New Zealand)
Executive Producer: Judy Thompson (Ddb Group New Zealand)
Creative Director: Mike Felix (Ddb Group New Zealand)
Creative Director: Brett Colliver (Ddb Group New Zealand)
Lead Business Partner: Nikki Mckelvie (Ddb Group New Zealand)
Agency Producer: Alva Casey (Ddb Group New Zealand)
Sound Engineer: Dan Partington (Ddb Group New Zealand)
Business Manager: Bella Mcdonald (Ddb Group New Zealand)
Art Director: Sarsha Drakeford (Ddb Group New Zealand)
Copywriter: Geordie Wilson (Ddb Group New Zealand)
Chief Executive: Dane Dougan (Autism New Zealand)
Chairman: Doug Lloyd (Autism New Zealand)
General Manager: Zac Stephenson (Omd New Zealand)
Script In English:
MUSICVOICEOVERThe man often credited as the greatest composer in human history may also have had the most badass name. Wolfgang Amadeus Mozart was dropping bangers from age five when he was already highly competent on keyboard and violin, and he continued to drop said bangers until well into the 90’s (the 1790s). What is not commonly known about Wolfgang is that he expressed many of the typical traits of Autism. His repetition of hand movements (piano tremolo), abnormal facial expressions and obsessive focus are common symptoms of we now know as Asperger’s Syndrome. But the Emperor didn’t know that when Mozart completely owned Muzio Clementi in a piano battle in Vienna in 1781, which by all accounts, was lit. (Triumphant final notes of composition and massive applause) VO: So this Autism Awareness Month, remember… Before we knew what autism was, they were shaping history. Let’s not stop them now. Autism NZ. Every step together.
Against classical music, a narrator describes little known, bizarre habits of Wolfgang Mozart. As he continues he reveals that these quirks enabled Mozart to compose his many great symphonies. Eventually he reveals that while Mozart may have had Autism, his unique traits made his famous work possible. The piece finishes with an appeal to the listener not to doubt people with Autism, as people with Autism have always shaped history.
Entry Summary:
Autism is a disability that affects 1 in 80 people worldwide. Autism encompasses a wide spectrum of abilities, causing many people to underestimate the capabilities of people with Autism. Because of this, over 90% of Autistics have difficulty finding employment and often feel discriminated against because of their Autism. We needed to make people realise that the typical habits of Autism, such as extreme focus, obsession and attention to detail can be an advantage.