Duracell Radio Paris by Grey Johannesburg

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Industry Batteries
Media Radio
Market South Africa
Agency Grey Johannesburg
Chief Creative Officer Fran Luckin
Executive Creative Director Glenn Jeffery
Copywriter Jeff Harvey
Production Fine Tune Studios
Released October 2016


Cannes Lions 2017
Radio Radio & Audio: Miscellaneous Gold Lion Campaign

Credits & Description

Title: Paris
Agency: Grey Africa
Brand: Duracell
Country: South Africa
Entrant Company: Grey Africa, Johannesburg
Advertising Agency: Grey Africa, Johannesburg
Production Company: Fine Tune Studios, Johannesburg
Chief Creative Officer: Fran Luckin (Grey Advertising)
Executive Creative Director: Glenn Jeffery (Grey Advertising)
Copywriter: Jeff Harvey (Grey Advertising)
Production Manager: Astrid Mackenzie (Grey Advertising)
Senior Account Manager: Linda Oompie (Grey Advertising)
An ironic voice and sad piano take a nostalgic journey back to 2007, highlighting the ten-year duration of Duracell Quantum batteries in storage. This charming and amusing look at past and current trends, events, politicians, celebrities and technology emphasise how much things change in ten years. But the one constant is a Duracell Quantum battery.
Script In English:
(Music: Over-the-top sentimental/nostalgic music)V/O:It was the year Tony Blair ceased to be number one, at number ten.When Paris went to the slammer, Lyndsay went to rehab, and the first iPhones went to the loving homes of early adopters.When you poked on Facebook and updated your status in the third person.Before hipsters were mainstream and only women wore buns.When Heelys were hot, and we still expected hover boards to actually, you know, hover. It was a time when Desperate Housewives was popular. And before 50 Shades was popular with desperate housewives.When the word “trending” wasn’t, Brexit sounded like a cereal and a drone was the sound your boring uncle made.Before Fit Bits, Angry Birds and True Beliebers. Before emo became lamo.It was the year the housing bubble went pop!It was 2007.Times change. Power doesn’t. Duracell Quantum batteries - guaranteed to last for ten years in storage.